The Brief.
This project was commissioned by Singtel Dash in celebration of International Migrants’ Day. The objective was to create a short but impactful 15-second visual to be displayed on the iconic curved digital billboard at Ten Square in Singapore. Positioned at a busy road junction, the visual needed to immediately capture the attention of passing drivers and pedestrians, delivering a clear and uplifting branded message in a highly dynamic environment.
The design had to accommodate unique technical requirements, including a curved display surface and non-standard resolution, while still communicating effectively within a short timeframe.
From Vision to Reality.
I was responsible for designing and producing the final branded visual. Working under a tight timeline, I started by designing a overlay that I could use to identify which zones of the screen I could safely display the information in. Over several revisions based on stakeholder comments, I crafted a visual flow that aligned with the core messaging, while maintaining visual impact and consistency with the brand.
The Brief.
This project was commissioned by Singtel Dash in celebration of International Migrants’ Day. The objective was to create a short but impactful 15-second visual to be displayed on the iconic curved digital billboard at Ten Square in Singapore. Positioned at a busy road junction, the visual needed to immediately capture the attention of passing drivers and pedestrians, delivering a clear and uplifting branded message in a highly dynamic environment. The design had to accommodate unique technical requirements, including a curved display surface and non-standard resolution, while still communicating effectively within a short timeframe.
From Vision to Reality.
I was responsible for designing and producing the final branded visual. Working under a tight timeline, I started by designing a overlay that I could use to identify which zones of the screen I could safely display the information in. Over several revisions based on stakeholder comments, I crafted a visual flow that aligned with the core messaging, while maintaining visual impact and consistency with the brand.